Swagger - 2011 Speed Week

The Swagger staff takes to the podium following the 2011 Spartanburg Regional Classic.

As the country’s leading producer of criterium racing currently producing over forty criterium events, Swagger has over 50 years of combined experience as a sports marketing and event management organization. Swagger has managed America’s premier criterium, the Twilight Criterium in Athens, Georgia for 30 years and has assisted with hundreds of large and small scale events. A separate capabilities and credentials document is available upon request.



Gene Dixon
Gene is a sports marketing and event management organizer with over 30 years of event marketing experience. Dixon founded and has managed the Twilight Criterium in Athens, Georgia for over 30 years. He has assisted with hundreds of large and small scale events including road cycling, mountain biking, running, music festivals, and parades. These events include everything from National Championship Cycling events in Georgia, Ohio and Arkansas, Super Bowl parades in Texas and Atlanta, Woodstock ‘99 in New York and much more.

Ashley Travieso
Ashley earned her B.S.Ed in Sports Studies with an emphasis in sport communications and her M.Ed in Sport Management from The University of Georgia. Ashley’s sport marketing and management experiences range from collegiate sporting competitions, such as several of the University of Georgia’s National Championship Equestrian team’s meets all the way to National Racing Calendar professional cycling events. For the past six years, Ashley has been the Director of Marketing and Stage Manager at the Athens Twilight Criterium, one of the largest and most respected criteriums in the United States, as well as the USA CRITS Championship Series. She also provides her ever-growing experience to dozens of other cycling events, including the Presbyterian Hospital Invitational, the Georgia Championship Series, and the U.S. 10K Classic, as well as other professional cycling events throughout the United States. Ashley also assists with the RealCyclist.com Pro Cycling Team and sits on the Georgia Bicycle Racing Association Board of Directors.

K Sakai
K Sakai is an Emory alumnus who spent much of his academic life behind rotovaps and erlenmeyer flasks. But, wanderlust and bike racing captured his interest and after several stints racing the Twilight, he found himself on the other side of the fence working for “the craziest race in the US.” Some of the more memorable experiences at Swagger have included getting sunburnt at midnight in Talkeetna, AK; hanging in Lhasa with bike racers from South Africa, Khazakstan, China, and the US; and wondering how to keep computers running while it snowed at the US Open Cycling Championships.