Swagger, LLC

As the country’s leading producer of criterium racing currently producing over forty criterium events, Swagger has over 50 years of combined experience as a sports marketing and event management organization. Swagger has managed America’s premier criterium, the Twilight Criterium in Athens, Georgia for 27 years and has assisted with hundreds of large and small scale events. A separate capabilities and credentials document is available upon request.

Bios

Victoria earned her B.S.Ed in Health and Physical Education in 2005 and just recently completed her Masters degree in Sport Management from the University of Georgia. While completing her Masters degree in 2006 she worked not only with Swagger, but also UGA's Athletic Association, and Clarke Central High School's Athletic Association.

Gene is a sports marketing and event management organization with over 30 years of event marketing experience. Dixon founded and has managed the Twilight Criterium in Athens, Georgia for over 25 years. He has assisted with hundreds of large and small scale events including road cycling, mountain biking, running, music festivals, and parades. These events include everything from National Championship Cycling events in Georgia, Ohio and Arkansas, Super bowl parades in Texas and Atlanta, Woodstock ‘99 in New York and much more.

Ashley earned her B.S.Ed in Sports Studies with an emphasis in sport communications and, more recently, her M.Ed in Sport Management from The University of Georgia. Ashley's sport marketing and management experiences range from collegiate sporting competitions, such as several of the University of Georgia's National Championship Equestrian team's meets all the way to National Racing Calendar professional cycling events. For the past three years, Ashley has been the Director of Marketing and Stage Manager at the Athens Twilight Criterium, one of the largest and most respected criteriums in the United States. She also provides her ever-growing experience to dozens of other cycling events, including The Bank of America Criterium, the Georgia Cup Racing Series, and the U.S. 10K Classic, as well as other professional cycling events throughout the United States. Currently, Ashley assists with the marketing and day-to-day functions of the AEG-TOSHIBA-JetNetwork Professional Cycling Team.

Logistics & Venue Director. Casey earned her B.B.A. in Marketing, with a minor concentration in Sociology, from the University of Georgia. For 2007, Casey was responsible for the entire equipment, logistics, and volunteer organization for the Athens Twilight Criterium as well as assisting in equipment logistics for numerous events such as the Maxxis Georgia Cup series, Bank of America Criterium, and the USA Criterium Series - all premiere events in professional cycling in the United States. In addition to Logistics, Casey serves as the Community Relations Director for the Toshiba-Santo Pro Cycling Team presented by Herbalife.

An event and marketing specialist with an expansive sports marketing and production background, Rajcoomar has produced events on six continents in a variety of sports including road cycling, mountain biking, motocross, bmx, running, triathlon, wakeboarding, snowboarding, motorsports racing, skiing and skateboarding. He has served in the cycling industry with the Cannondale Corporation as Sales Manager and as the Marketing and Promotions Director of Specialized Bicycles where he formed the world’s number one racing team and mountain bike race series, the Cactus Cup, as well as the sport’s first Olympic Gold Medal. Rajcoomar has a background in managing large scale events such as the Summer and Winter Olympic Games, X Games, Goodwill Games, Gravity Games, the Road World Cycling Championships, Mountain Bike World Championships, the Mountain Bike World Cup and premier road cycling races across North America. Rajcoomar has been instrumental in the growth of commercial cycling in North America from the Tour du Pont, Cactus Cup, Sea Otter Classic, Norba National Series, USA Cycling National Championships, the Florida Cycling Grand Prix, the Athens Twilight, US 10K Classic, to the current Pro Cycling Tour Properties: including the US Pro Championships, the BMC Software NYC Cycling Championship, the T-Mobile International, the Rocky Mountain Classic at Vail, and the Miami Cycling Classic. He has earned organizer of the year honors at the highest levels from the UCI and international media on both the road and mountain bike disciplines of cycling as well as technical emmy’s and ace awards. He earned his undergraduate and graduate degrees from the University of Florida, where he serves as an adjunct professor, while competing at the elite level in track and field, tennis, cycling, and triathlon. 

Technical Director.